Apple goes small with launch of iPhone SE and new iPad Pro
March 24, 2016 • Apple • iOS • iPad • iPhone • New Launch
On Wednesday, Apple released the iPhone SE and a smaller version of the iPad Pro at its San Francisco headquarters. This is a step toward starting the upgrade cycle for its smartphone and tablet range.
iPhone SE
The iPhone SE is similar to the iPhone 5S, with its aluminum casing and 4-inch display. According to the company, the iPhone SE is a reinvention of the iPhone inside out.
The iPhone SE has been built to offer exceptional power and performance. In terms of performance, it will be similar to the 6S and 6S Plus because of the processor and chip on it.
It comes with the same 64 bit A9 chip found in the iPhone 6S and 6S Plus and an M9 motion co-processor. It has been claimed that the processing power as well as graphics performance will rival that of the previous flagships from Apple.
The phone is integrated with Touch ID and Apple Pay. It has the ability to capture 4K Video and is equipped with a 12 MP camera. It comes with more LTE bands to provide support for worldwide roaming as well as Wi Fi calling.
The iPhone SE is significantly different from other high-end smartphones because it offers a high-end smartphone experience and camera capabilities in a compact design.
Apple believed that the demand for compact phones is still very high in the global smartphone market, especially in China, which is why the iPhone SE was introduced. The company also said that it has sold more than 30 million 4-inch phones from last year alone.
An analyst at HIS stated that Apple is trying to serve an underserved market segment that still prefers smaller screen phones.
iPad Pro
This is a follow up to the iPad Pro, which was released last year. The screen has been shrinked from 12.9- to 9.7-inches and weighs just under a pound. According to the maker, the iPad Pro comes with a 64bit A9X chip that can rival modern portable PCs.
The new iPad Pro features four speaker audio system, supports 4K video shooting, comes with Apple Pencil, a 12 MP rear facing camera, and a 5 MP front facing camera. It is available in four colors, and a new smart keyboard is available for it.
Conclusion
The San Francisco mobile giant is targeting those people who are already tired of their portable PCs, which is why “majority of people coming to iPad Pro are Windows users; over 600 million PCs in use today are over five years old,” said Phil Schiller, Apple’s SVP of Global Marketing.